Tourism Ireland is responsible for marketing the island of Ireland overseas as a holiday and business tourism destination.
We deliver world-class marketing programmes in over 20 markets across the world and reach a global audience of over 600 million each year. Our targeted marketing activity includes advertising online, on TV and outdoor, in cinemas and in newspapers and magazines; social media and emarketing; overseas publicity; co-operative marketing with carriers and other partners; and promotions to the travel trade and consumers.
Tourism Ireland operates under the auspices of the North South Ministerial Council through the Department for the Economy in Northern Ireland and the Department of Transport, Tourism and Sport in the Ireland.
Tourism Ireland’s Board of Directors is appointed by the North South Ministerial Council and represents tourism industry interests on the island of Ireland. The current Directors’ terms expire in December 2021.
Tourism Ireland’s senior management team includes the Chief Executive and the directors of our three operational divisions.