This business seminar will offer insights into how big brands are currently leveraging social media, with a view on how small and medium-sized businesses can adapt these strategies to their own realities. This intermediary-level session is aimed at business managers and communications professionals who already have some basic knowledge of and experience with social media platforms, strategies and applications. While the focus will primarily be B2C, we will also touch upon B2B strategies and applications.
Members: $25, Non-members: $40
Press Release: Social Media Seminar (FINAL)
Date(s) - 28/08/2013
Desautels Faculty of Management, McGill University, 1001 Sherbrooke Street West, Room 179 (lobby level)